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OUR PEOPLE

GardX is a family business, blending traditional family values with a spirit of innovation, and an unwavering passion for the automotive and motorcycle industries. The GardX Protect team is driven by a desire to continually innovate and re-imagine the world of vehicle protection, whilst instilling proven, sales-driven processes within the culture of the organisations that we support.

PASSIONATE PEOPLE.

  • Billy Coutin

 Chief Executive Officer

Our CEO with responsibility for leading day-to-day operations, Billy joined GardX in 2017 to spearhead and launch a pioneering digital SAAS business for the automotive industry, formerly called GardX AD-Vantage, and now known as GardX Engage. His automotive experience is vast, having established a successful used car export operation in 2013, which currently spans eight international markets.

  • Dylan Haskell


Chief Revenue Officer

Our Group Chief Revenue Officer, Dylan, is based out of our GardX Europe, Prague office and is responsible for all Sales and Business Development across all GardX brands and product lines, both domestically and internationally. Bringing 20 years’ experience in the automotive, finance and banking sectors, Dylan has a proven history of success in disruptive and pioneering brands, from Online Finance to GMAC Financial Services and more.
  • Stuart Tyre


Chief Operating Officer

Our Group Chief Operating Officer, Stuart, is accountable for the daily operations of the organisation across all global markets. He is responsible for enhancing operational efficiencies, driving forward business effectiveness and leading transformation across the group. This includes Strategy, Operations, Production, Marketing, Digital, IT, Product Development, Partnerships, Logistics and Supply Chain. Stuart offers extensive automotive experience, with a particular expertise in strategy development, business transformation, digitalisation and marketing. Prior to joining GardX, Stuart held a senior executive role and member of the leadership team within the UAE based conglomerate, Al-Futtaim group, which involved the implementation of a dramatic digital and go-to-market transformation across 11 international markets.

  • Simon Gill


Chief Financial Officer

Our Chief Financial officer, Simon is a Fellow of the Association of Certified & Chartered Accountants (FCCA) and Fellow of the Institute of Financial Accountants (FFA, FIPA). He boasts extensive experience in the automotive sector, both as an auditor and finance director. His industry experience includes roles as Finance Director for a large automotive group and the Yamaha World Superbike Team.